Marketing Strategy Fundamentals

Presented by Jonathan Sykes from FirstMarketing

Marketing has never offered more opportunities, or more distractions.

Join experienced marketing and business leader Jonathan Sykes for a practical session exploring the foundations of effective marketing strategy and how to make more confident marketing decisions.

You'll learn:

The three-stage process all effective marketing should follow

Common marketing myths that can cost businesses time and money

Why brand positioning matters more than many businesses realise

How to think beyond promotion and advertising alone

Practical tools to assess performance and make better marketing decisions

Ideal for business owners, directors, leaders and marketing decision-makers looking to strengthen their approach heading into 2027.

Includes a practical take-away resource to help apply the learnings to your own organisation.

Doors open at 10:00am for networking and morning tea.

About Jonathan:

Jonathan Sykes is the founder of FirstMarketing and an experienced marketing and business leader.

Over more than 20 years he has led organisations and marketing teams through growth and transformation, combining commercial, strategic and marketing expertise.

Having managed everything from shoestring budgets to multi-million dollar investments, Jonathan brings a practical, strategy-first approach grounded in the real-world.

Through FirstMarketing, he provides independent, senior-level marketing leadership to organisations seeking greater clarity, confidence and impact from their marketing.