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Chamber members are invited to join author Bob Selden for the launch of his new book …

Setting the Tone from the Top:
How director conversations shape culture

Co-authored with Dr. Melinda Muth, the book has a strong message for directors and senior managers, “Mean what you say, and say what you mean.” Today more than ever, people see through the ‘wordsmithed’ messages that so many directors and senior managers revert to when they have to get a tough or challenging message across.”

After reading an early draft, Sydney Finkelstein, Professor for Strategy and Leadership at the Tuck School of Business at Dartmouth College and author of the bestseller, Superbosses: How Exceptional Leaders Master the Flow of Talent, commented: “What we say and how we say it has never been more important in this era of ‘fake news’. Muth and Selden cut through the clutter to provide road-tested and sage advice for board members and senior executives alike on how to communicate more effectively when the chips are down.”

Bruce McKenzie’s Booksellers

 37 George Street
Thursday 13th Dec. 5.30pm

Join us for drinks and nibbles – and pick up a few small tips on how our intent has more chance of the desired impact when appropriate word choice is chosen.

Bob’s two other books will also be available on the evening:

  • What To Do When You Become The Boss: How new managers become successful managers (the best selling book that’s sold over 65,000 copies and been published in four languages)
  • Don’t: How using the right words will change your life (a Finalist in this year’s US Indie Book Awards for best self-help non-fiction)


NB: Spaces are limited for this event.


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