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CRM – what is it and why do I need it for my business?

Presented by Cheralyn Sorrell

We all know customers are key to the success of our business, but how do we ensure that we maintain, gain and retain these relationships?

Come along to find out what the benefits are for implementing a Customer Relationship Management System, how it can help your business and some of the pitfalls.

This is not a sales pitch, I will not be recommending any particular CRM, this is to give you an awareness of what it is and how it could possibly help your business.

This lunch and learn is suitable for new start ups or existing businesses wanting to connect with their customers more.

Cheralyn Sorrell teachs a whole range of business topics at UCOL to degree level amongst many other hats she wears helping business succeed and exceed.


Lunch & Learn Workshops – Members teaching Members
A light lunch will be supplied by the Chamber catered by Rumour Has It Cafe.


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